MEGAFON are right now engaged in a major study for the state of Israel, where the objective is to see how the Danes perceive Israel. The study is part of a larger Israeli research project that deals with Israel’s reputation in a global perspective. It is MEGAFON’s task to identify the specific circumstances that have decisive impact on the Dane’s attitude to and perception on the state of Israel.
As one of Denmark’s first research institutes MEGAFON has now conformed to the ISO 20252-standard. This certification is based on international standards, which define market research specific minimum requirements for research institutes.
At 8.07 p.m on election day the 13th of November 2007, MEGAFON delivered the final exit poll for TV2. As usual, this poll by MEGAFON turned out to be the one that matched the real result the most.
This article is an abstract of the latest scientific work, MEGAFON has contributed to. The assignment was written by Sanni Brandt and Gitte Skydsbæk Hansen at Copenhagen University's department for film and media sciences in 2007. Their work focused on the use of blogs by Danish papers.