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May 2008

What do the Danes think about Israel?
MEGAFON are right now engaged in a major study for the state of Israel, where the objective is to see how the Danes perceive Israel. The study is part of a larger Israeli research project that deals with Israel’s reputation in a global perspective.
 
So far Israel is completing studies in India and Denmark - the two countries that from political and structural reasons are chosen as pilot projects. The pilot projects shall provide information and knowledge about the Danes and the Indians attitude to Israel and at the same time give input to how similar studies can be done globally.
 
It is MEGAFON’s task, in corporation with researchers from Israel, to identify the specific circumstances that have decisive impact on the Dane’s attitude to and perception on the state of Israel.
 
It is a complex and very challenging task, that involves a unique approach to the study's focus, objective, implementation and reporting, because it addresses a country that is associated with everything from war and conflict to culture and tourism.
 
On MEGAFON we find the task incredibly exciting and important, and we are happy, that Israel has selected MEGAFON as its partner in Denmark. Professor Doy Shinar from Israel comments the choice of MEGAFON as follows:
 
”We undertake focus groups as well as a bigger interview survey, and we have chosen MEGAFON as our partner, because we have great confidence in the quality of the work that MEGAFON do.”

CONTACT MEGAFON!
If you have any questions,
please do not hesitate to contact MEGAFON at
+45 77 41 41 41
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