At MEGAFON we are experts in conducting representative, valid and reliable quantitative surveys – in fact, we are the best in Denmark in this field. We know that for sure since we have delivered the most precise polls during the six latest referendums. We see this as a clear indicator of how precise our surveys really are.
A quantitative survey is of more value, the more representative, valid and reliable it is. The fact that a survey is representative means that the results are similar to the results you would get if the whole target group were interviewed. Validity shows to what extent the answers conducted reflect the respondent's actual opinions etc. High reliability means that if the survey was carried out once again, the same results would appear.
Quantitative surveys are often carried out through questionnaires. These can either appear on the Internet, on the cell phone, in a letter or they can take place as face-to-face interviews or telephone interviews. Data for the same survey can be gathered with different methods. For example as an IT-combi survey where data is gathered through questionnaires on the Internet and telephone interviews. MEGAFON employs about 80-100 fully trained interviewers, who all gather data for quantitative surveys via telephone as well as in person. At MEGAFON we highly appreciate our interviewers who often stay with us for long period of time. Like this, our interviewers are experienced and thoroughly minded. The interviewers are not paid by productivity which means that the respondent has enough time to understand and answer all questions. This raises the quality of every single interview.
Quantitative surveys are carried out when statistical representative answers of a certain population is needed.
Quantitative studies are suitable for either confirming or denying hypotheses about a topic or a problem, that already has been identifies qualitatively. At the same time, they are the only surveys that can come up with exacts answer to the spread of a particular phenomenon or a point of view within a big population.
|
|
| MEGAFON . RESEARCH ANALYSE RÅDGIVNING . ALHAMBRAVEJ 12 . 1826 FREDERIKSBERG C . TLF. : +45 77 41 41 41 . |