Communication test
Market communication is decisive for your customers' experience of your product/brand and your company. Therefore it is of vital importance that product and company communication with the surrounding world is sending the right signals in content and form.
The communication test can analyse all or part of the communication strategy of your company or the companies of your competitors, and it can be made with focus on: |
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- TV-commercials
- Advertisements
- Direct mail
- Brochures
- Packaging
- Web-sites
- Etc.
A communication test will typically assess the following issues in relation to the communication:
- Attention creation
- Understanding of the message
- Relevance and interest
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Branding