The telephone interview is a quantitative method. Compared to other quantitative
methods, the strength of the telephone interview is, that no matter where the respondents
are situated geographically, it is easy to complete interviews.

 

Compared to the personal interview, the telephone interview is an inexpensive way to conduct a survey.  The telephone interview method can furthermore secure a high level of representativity, as almost all Danes have a telephone.         

 

A disadvantage of the method is, that it isn’t suitable in surveys, where the focus is to make an in-depth exploration of a more narrow and focused subject. Another field where the method isn’t suitable, includes surveys which cover presentation and evaluation of specific communication material or products etc. In these fields the qualitative methods are typically more appropriate.

 

 

MEGAFON offer two different types of telephone interviews:

MEGAFON Telephone-taxi is an individual, fast, precise and flexible telephone survey. The advantage of the MEGAFON telephone-taxi is that the individual survey is custom-made for you, and that your answers aren’t affected by other companies’ questions.   MEGAFON Telephone-omnibus consists of interview cycles with fixed intervals. The advantage of the MEGAFON Telephone-bus is, that some of the start-up expenses are shared between the different clients who have bought a part of the bus in question, and therefore the survey is less expensive.