top
Indtast venligst dit brugernavn og adgangkode:
Glemt din adgangskode?
Print page Print page Add to favourites E-mail page 

Trends ’13: The economic crisis has become everyday life


The results of this year’s "Trends" study among advertisers and consumers are more or less at the same level as last year — economic expectations for 2013 are generally low, but on several areas they have stabilized at an acceptable level.

Last year, general economic setbacks suffocated blooming hopes among advertisers of the crisis coming to an end. Trends ’12 thus painted a gloomy picture of the situation, which in several areas is retained with Trends ’13. The crisis has in other world become everyday life, and advertisers and media must prepare for new times. The winners are those who have adapted to the new market conditions and who have prepared themselves for the fact that the old times are gone.

On the positive side, we nonetheless see:

  • Increases in advertisement budgets in 2012 compared to 2011

  • A larger share of advertisers who expect larger advertisement budgets in 2013 than the share that expects a smaller budget

  • Expectations of increased turnover in own company

  • Continued progress for online media both regarding usage and expected usage

 

On the negative side, we at the same time see:

  • Reactions toward the falling real wages and people expecting to spend less money on general consumption and more on foods

  • Expectations among both the population and advertisers of growth on consumption and financial markets lying few years into the future

  • No general expectations among advertisers of increased turn over in own industry

  • When advertisement in 2012 did not meet the budgets, it was often due to the fact that spending was less than budgeted

  • Little flexibility and willingness to embrace new media

 

 

CONTACT MEGAFON!
If you have any questions, please do not hesitate to contact MEGAFON at +45 77 41 41 41 or megafon@megafon.dk
FØLG MEGAFON
MEGAFON RESEARCH ANALYSE RÅDGIVNING | ALHAMBRAVEJ 12 | DK-1826 FREDERIKSBERG C | PHONE: +45 77 41 41 41 | E-MAIL: MEGAFON@MEGAFON.DK
Copyright © MEGAFON - All Rights Reserved.

webpage.io Content Management System.