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Danes: "Glasses are too expensive"

MEGAFON has investigated the Danes’ view on the prices for glasses in Denmark.

The optician retailer Louis Nielsen wanted a better insight in the Danes’ view on the prices for glasses in Denmark — what do the Danes think of the price level and are the prices transparent?

The MEGAFON survey shows, that Danes think glasses are much too expensive, and that it is difficult to find out how much the glasses cost in total at the optician.

A total of 1000 adult Danes were interviewed; a representative sample of the adult Danish eyeglass-users.

Two thirds of the respondents express the opinion that glasses are expensive or very expensive.

47 percent of the respondents think that it is difficult or very difficult to figure out the price of glasses at the place where they buy their glasses.

When the respondents are asked who they believe is the cheapest  in the market, Louis Nielsen is the favorite — 38 pct. point at Louis Nielsen.

Louis Nielsen A/S believes that the feedback from the consumers is so clear that the chain will follow them up and the retailer has thus chosen to establish a price-project in which the full price of the glasses is included in the price offered to the customer.

Read press coverage here.


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