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Do-it-yourself consumers prefer the Swan

 

The official Nordic environmental label, the Swan, is in a stronger position than both EU's Ecolabel Flower and the Asthma and Allergy label.
 
This is discovered in a survey of eco-labels, which MEGAFON has carried through among do-it-yourself people for a company producing paint (Sadolin).
 
When it comes to knowledge of and attitude towards the different labels, the survey shows that the Swan is the preferred environmental label among do-it-yourself consumers.
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