top
Indtast venligst dit brugernavn og adgangkode:
Glemt din adgangskode?
Print page Print page Add to favourites E-mail page 

Personal interviews

The personal interview, which at MEGAFON is divided into the categories ‘face to face’ and ‘Hall-test’, is a quantitative method, which is carried through by MEGAFON’s own interviewers on selected locations, ei. on the street, in the respondent's home or in test rooms — according to the target of the specific surveys and the target group.

An advantage of the personal interview, as a data collection method, is that you fast and easily can get interviews with a specific target group, which can be difficult to narrow down by telephone.

In some circumstances, the personal interviews can provide answers from a larger amount of respondents than the telephone interviews, within the certain economic range. Thereby it is possible to get a larger statistical security for the results of the survey.
 
The personal interview can also be advantageous if you have to present and evaluate products, advertisements or communications material, instead of describing and explaining the material through the telephone.
 
Other advantages of the personal interview are the respondents' possibility of getting a question repeated if they don’t understand the meaning of it and that you ensure that the respondents use the necessary amount of time on each question. Thereby the plausibility, that all the questions are understood and answered correctly, is enlarged. You can’t reach this amount of plausibility in an Internet survey or on a postal returned questionnaire survey.

CONTACT MEGAFON!
If you have any questions, please do not hesitate to contact MEGAFON at +45 77 41 41 41 or megafon@megafon.dk
FØLG MEGAFON
MEGAFON RESEARCH ANALYSE RÅDGIVNING | ALHAMBRAVEJ 12 | DK-1826 FREDERIKSBERG C | PHONE: +45 77 41 41 41 | E-MAIL: MEGAFON@MEGAFON.DK
Copyright © MEGAFON - All Rights Reserved.

webpage.io Content Management System.