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MEGAFON – one of Denmark’s first ISO-certified research institutes
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As one of Denmark’s first research institutes MEGAFON has now conformed to the ISO 20252-standard. This certification is based on international standards, which define market research specific minimum requirements for research institutes. MEGAFON has primarily chosen to subscribe to the certification in order to contribute to transparency within the field of market research.
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| Do you let the fox guard the hen house? |
Many companies choose
their market analysis institute randomly, or let their media or agency
choose – and end up with low quality. MEGAFON offers independent high-quality
analyses.
Read more about MEGAFON’s quality and ISO-certificate.
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| Do-it-yourself consumers prefer the Swan |
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The official Nordic environmental label, the Swan, is in a stronger position than both EU's Ecolabel Flower and the Asthma and Allergy label. This is discovered in a survey of eco-labels, which MEGAFON has carried through among do-it-yourself people.
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| MEGAFON - once again Denmark's most precise research institute |
At 8.07 p.m on election day the 13th of November 2007, MEGAFON delivered the final exit poll for TV2. As usual, this poll by MEGAFON turned out to be the one that matched the real result the most.
MEGAFON is in fact the most precise research institute during the six latest elections!
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Qualitative insight
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Do you want to gain deeper insight in your target groups and their motives, attitudes and behavior?
MEGAFON is very experienced in the field of qualitative analysis.
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| Segmentation |
In a time when seniors want to be youngsters,
youngsters want to be different, and townspeople move to the country, the value
of traditional demographic segmentation is diminished, and we need to think of
segmentation in new ways.
Get the insight knowledge of your market by a MEGAFON segmentation. » Read more
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